Why Email Marketing + Free Press Releases Are the 2025 Growth Combo Nobody Talks About
Getting your message seen is half the battle. The average person receives 121 emails per day, Gmail’s Priority tab is getting pickier, and cookie-less tracking means cold audiences cost more to reach. Yet one asset still delivers the highest ROI in digital marketing: your own email list.
The problem? A list is only powerful if people open, trust and forward the message. That is where a free press release steps in. Publishing a short, factual news piece on a zero-cost platform such as GloryAI.eu gives Google, journalists and future customers a “trust signal” they can verify in under five seconds. When the same announcement lives in your newsletter and on public news aggregators, magic happens: open rates climb, backlinks sprout and new sign-ups arrive while you sleep.
How Google Treats a Press Release in 2025
Google News indexes newsworthy URLs within minutes if the page carries proper schema, an authoritative domain and clear authorship. GloryAI.eu injects NewsArticle structured data automatically, so your story is eligible for Top Stories, Discover and universal search results the moment it goes live. Because the links inside the release are surrounded by journalistic context, they count as editorial citations, not paid placements. That means you can safely point readers to product pages without risking a spam flag.
Case Study: European SaaS Start-Up, 48 Hours, Zero Budget
A three-person company in Cluj launched a WooCommerce plug-in that speeds up GDPR consent banners. On Monday at 09:15 they published a 650-word release on GloryAI.eu. By Wednesday morning the story had been picked up by three niche e-commerce blogs, appeared in Google Discover for the query “GDPR WooCommerce plug-in” and sent 2,300 new sessions to the site. Their next email campaign, sent on Tuesday afternoon, carried a simple footer line: “As seen in Tech Today”. Open rate jumped from 24 % to 32 % and 147 free-trial accounts were created. Total spend: zero euros.
Why the Combo Works
- Third-party credibility
- Humans trust information that can be cross-verified. When subscribers can Google your announcement and find the same facts on an external news site, hesitation drops and click-through rises.
- Fresh SEO juice
- Each press release earns at least one followed link from a domain with DR 64. Multiply that by monthly launches and you build authority faster than guest-post outreach.
- Evergreen social proof
- The live URL never expires. You can recycle it in email footers, sales decks, investor updates and onboarding sequences, turning a single hour of writing into years of credibility.
- Audience growth beyond the list
- RSS subscribers, journalists and news-aggregator bots read your story even if they never opted into your list. Some will link, others will subscribe, all without extra ad spend.
Writing a Google-Friendly Release in Seven Steps
- Headline under 110 characters, present tense, one number or superlative.
- Example: “Romanian Startup Releases First WooCommerce GDPR Plug-in That Cuts Load Time by 40 %”
- Sub-headline under 160 characters, adds quantifiable detail.
- Example: “The plug-in is live on 7,200 stores and complies with both GDPR and CCPA”
- First paragraph answers the five W’s.
- Example: “Bucharest, 10 December 2025 – Romanian SaaS company … today announced …”
- Body contains two quotes (founder, customer, partner) and one external statistic.
- Boilerplate: 50-word “About” section with homepage link and registration number.
- Links: one to product page, one to About page, anchors written naturally.
- Image: landscape 1,200 × 628 px with descriptive alt text that includes the keyword.
Place a three-question FAQ at the bottom so Google can pull rich-snippet answers.
Example:
Q: How much does the plug-in cost?
A: The core version is free for stores under 100 orders per month.
Q: Does it slow down my site?
A: No. Benchmarks show a 0.05 s faster load time compared with the previous script.
Q: Is support included?
A: Yes, multilingual email support is included for the first 30 days.
Timeline to Maximise Impact
Monday 09:00 – publish the release on GloryAI.eu.
Monday 10:30 – send your newsletter, add “Read the full story in Tech Today” in the footer.
Tuesday 14:00 – share the release link on LinkedIn, tag two journalists who covered similar news.
Wednesday 09:00 – answer any interview requests; offer a 15-minute video call to increase follow-link probability.
Common Questions
Can I publish if I am a sole trader and not an LLC?
Yes. GloryAI.eu accepts sole traders, non-profits and even personal announcements as long as content is factual.
How many links am I allowed?
Three followed links to domains you own plus two external sources such as studies or government data.
When will I rank on Google News?
The URL is crawlable in minutes. If your headline is under 110 characters and you include a publication date, about 70 % of releases appear in Top Stories within 24 hours.
Final Takeaway
Email marketing gives you control; press releases give you reach. Combine the two and every campaign becomes a trust-building, backlink-generating, sign-up-driving machine that works long after the send button is clicked. Write your first release today, publish it free on GloryAI.eu, and let Google do the prospecting for you.